✶ Brand Strategy ✶ Concept Development ✶ Conscious Branding ✶ Logo Design ✶ Visual Identity
Breath Connection was founded by Mallory, who is devoted to the path of kriya yoga—actions that lead to liberation for all beings. Her purpose is to free individuals from old patterns that keep humanity stuck in suffering. She provides tools to support people in their personal and spiritual evolution, and helps them truly integrate these practices into their daily lives. Mallory knows that her soul's mission on Earth during this great shift in consciousness is to lead a large global (r)evolution in human society and it begins with reconnecting people to their own breath, their spirit, and to one another. If you're curious about Mallory's work, find out more here.
THE BRIEF
THE CONTEXT
The brief was to rebrand Breath Connection as the business was evolving into a more grounded and mature version of itself. As things were shifting, Mallory felt it was time to give her spiritual brand a new face—one that could support her next level with more confidence, clarity, and excitement.
She wanted a modern, elevated conscious brand identity that would grow with her over time, and a symbol that could clearly communicate the essence of her work. It was important for the brand to feel modern and future-focused, while still expressing transformation and a sense of movement.
The rebrand started with a tight timeline.
Mallory was about to go on a 20-day retreat in the Amazon—a deeply transformative experience that felt closely connected to her work as a conscious spiritual business owner. Early on, we realised the brand needed time to incubate.
It wanted to become something different.
So the project was paused for over a month.
When we regrouped, the brief had naturally shifted. Together, we co-created a new vision, something fresh, different, and more mature. Some projects can't be rushed. They have their own timing, and need space to evolve before fully manifesting.
