HOLISTIC BRANDING

Each project is a story of transformation.

Holistic branding and web design for soul-led entrepreneurs, coaches, wellness practitioners, healers, and spiritual business owners—brought to life with intention, strategy, and heart.

✶ Brand Strategy ✶ Concept Development ✶ Conscious Branding ✶ Logo Design ✶ Visual Identity

Breath Connection was founded by Mallory, who is devoted to the path of kriya yoga—actions that lead to liberation for all beings. Her purpose is to free individuals from old patterns that keep humanity stuck in suffering. She provides tools to support people in their personal and spiritual evolution, and helps them truly integrate these practices into their daily lives. Mallory knows that her soul's mission on Earth during this great shift in consciousness is to lead a large global (r)evolution in human society and it begins with reconnecting people to their own breath, their spirit, and to one another. If you're curious about Mallory's work, find out more here.

THE BRIEF

The brief was to rebrand Breath Connection as the business was evolving into a more grounded and mature version of itself. As things were shifting, Mallory felt it was time to give her spiritual brand a new face—one that could support her next level with more confidence, clarity, and excitement.

She wanted a modern, elevated conscious brand identity that would grow with her over time, and a symbol that could clearly communicate the essence of her work. It was important for the brand to feel modern and future-focused, while still expressing transformation and a sense of movement.

THE CONTEXT

The rebrand started with a tight timeline.

Mallory was about to go on a 20-day retreat in the Amazon—a deeply transformative experience that felt closely connected to her work as a conscious spiritual business owner. Early on, we realised the brand needed time to incubate.
It wanted to become something different.
So the project was paused for over a month.

When we regrouped, the brief had naturally shifted. Together, we co-created a new vision, something fresh, different, and more mature. Some projects can't be rushed. They have their own timing, and need space to evolve before fully manifesting.

How it started

Breath Connection rebranding process — initial brand strategy sketches, The Light Arts Design
Breath Connection brand concept development — logo design exploration, The Light Arts
Breath Connection brand identity development — early concept direction, The Light Arts Design

The transformation

Breath Connection logo and colour palette — soulful branding by The Light Arts Desig
Breath Connection final brand identity — conscious branding for a spiritual business
Breath Connection logo and colour palette — soulful branding by The Light Arts Design
Breath Connection logo and colour palette — soulful branding by The Light Arts Design
Breath Connection logo and colour palette — soulful branding by The Light Arts Design
Breath Connection brand in use — conscious branding for soul-led entrepreneurs
Breath Connection brand mockup — spiritual business branding by The Light Arts Design
Breath Connection brand guidelines mockup — logo design and visual identity, The Light Arts
Breath Connection branded posters — conscious brand identity in application
Breath Connection brand identity development — wave pattern, The Light Arts Design
Breath Connection complete rebrand — soulful branding by The Light Arts Design
Breath Connection complete rebrand — soulful branding by The Light Arts Design

Other credits:

Website and social media managed by the client, following the conscious brand direction and guidelines created by The Light Arts Design.

A happy client!

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Hiromi Akiyama